PPC Conversion Rate Calculator

Use this PPC conversion rate calculator to stress-test paid media forecasts before you spend a dollar. Enter your ad budget, ROAS target, average order value, and expected cost per click to see if the conversion math works for Google Ads, Meta Ads, and any other PPC channel.

Free marketing tool

Forecast the conversion rate you need to hit ROAS goals

Growth teams use this calculator to prove out the path from ad spend to revenue. Instantly get the conversion rate, conversion count, and revenue required to make a campaign profitable before launch.

How to use this PPC calculator:

Enter an ad budget, ROAS target, and funnel benchmarks or use the preset chips.
Review the required conversion rate, clicks, and revenue totals.
Scroll through the CPC sensitivity table to see how channel costs change the math.

An example scenario is pre-loaded so you can see the output format. Change any field or use the preset chips to model your own campaign.

Ad Budget ($)

Target ROAS (x)

Avg. Order Value ($)

Avg. Cost Per Click ($)

Total Clicks

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Conversions Needed

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Total Revenue

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Conv. Rate

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Result Summary

Enter values above to get started.

See how changes in CPC affect the conversion rate required to hit your ROAS goal.

CPC	Clicks	Conv. Rate